bide is a brand that has a purpose. Produce eco-products that have a social impact. Instead of making our eco-cleaning products in factories, we are bringing factories into people’s homes, removing barriers for unemployed and marginalized people to earn a living.

How did you come up with the idea for the business?

Ten years ago I started to rethink the impact of my lifestyle on the planet and decided to move to Wiltshire, convert my house to run on solar power and air , to start growing my own food and living a plastic-free existence.

Driven by my own experiences, I wanted to help more people adopt more sustainable lifestyles.

Bide’s original idea was an organized sustainable subscription service, and the plan was to use my 10-year sustainability journey to inform product selection. But when I looked at how these “green” products were made, I realized that they weren’t as environmentally friendly as they looked and also offered little opportunity to make an impact. social.

I believe that the intersection of environment and society should be at the center of new businesses. the bide home-making model was developed with my sister in mind; provide flexible work opportunities allowing single mothers to work from home while supporting their families. Unsurprisingly, 90% of the manufacturers of bide homes are single mothers.

Through my personal journey, I have now created an organization that offers marginalized groups in society the opportunity for paid work in creating green and vegan household products and helping people adopt a more cleaning lifestyle. ecological and sustainable.

How has the business evolved during the pandemic?

bide was formed in response to the pandemic. At the core, we care deeply about the people and the people who inhabit it.

bide was created to address two major challenges that affect us all: the exponential growth in unemployment, accelerated by COVID-19, and the climate crisis calling for the massive adoption of sustainable practices.

We prospered during the pandemic because our economic model is anchored in the two major trends of the period; remote work and online shopping locally. We did not need to rotate our organizational structure because we integrated the pandemic into our operations.

In May 2021, we raised $ 22,000 in crowdfunding and since then we have grown, partnered with employment charities and even won the Best Buy label from Ethical Consumer Magazine.

What can we expect to see from Bide in the future?

We will continue to expand our reach through strategic partnerships with employment charities to reach those most in need of our work opportunities. bide will move to other verticals, offering consumer goods that respect the environment and society. And you can expect international expansion where we will use the UK operation as a model for other markets.

On a corporate level, my vision is to set the tone for how all successful businesses should be run; with transparency, respect and flexibility.


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